Kevin P. Walther

STORY purveyor

Creative Marketer

CONNECTIONS BUILDER

MY STORY

Kevin works with brands and nonprofits using the power of story to connect people, challenge perceptions and shape the future.

As an avid storyteller and creative strategist, the heart of his work is the bridge between the unknown and the masses: unearthing untold stories and merchandizing them to drive connection and impact. Working primary with social purpose and impact, Kevin believes brands can have a vital role to actively change the people it's meant to serve, and shape the world.

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Kevin has built brand strategies, storytelling campaigns and cultural entertainment integrations for purpose brands and international NGOs, including The Walt Disney Company and Lucasfilm, The Elton John AIDS Foundation, the Human Rights Campaign and LEGO Education, among others. Kevin worked on his first feature film, More Than Robots, which premiered at SXSW and streamed on Disney+. His work has received accolades at Cannes Lions, New England Emmy Awards and Fast Company's World Changing Ideas Awards.

A native east coaster, Kevin is currently based in Los Angeles.

Credentials: Director, Integrated Brand Strategy + Vice President, Purpose at Headstand / Allison (a Stagwell company)

Formerly WPP / BCW, Edelman, Porter Novelli, Citizens Bank and FIRST Robotics

What I Do

A Sampling of My Work

The Smile Fund for Colgate

As a brand that believes everyone deserves a future worth smiling about, Colgate furthered its brand purpose platform around optimism through the launch of the Colgate Smile Fund. This effort supported healthy and bright futures for children, their families, and communities by investing in non-profit organizations that help to equip today's young people with the skills needed to thrive in and out of school.

My Role: Led insight development, social impact development and creative strategy for The Smile Fund to elevate the brand within cultural conversations, resulting in a partnership with City Year to equip 225,000 children with social-emotional learning and reaching 8M media impressions.

The Reality Flag for Human Rights Campaign

The American flag, with its red and white stripes and 50 stars representing 50 states, is the ultimate symbol of freedom in the United States of America. But 29 states aren’t living up to their promise of freedom for every American, so 29 stars had to come off the flag. The Human Rights Campaign (HRC), created “The Reality Flag,” an American flag with 29 stars stripped away to represent the 29 states that still deny LGBTQ+ Americans their basic freedoms.

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My Role: Developed go-to-market audience and channel strategy, determining messenger story angles and content, resulting in 67 earned articles, 11M social impressions, 60 influencer engagements and 3200% web traffic increase.

More Than Robots for Disney+ and FIRST Robotics

“More Than Robots” follows four teams of teenagers from around the world as they prepare for the 2020 FIRST® Robotics Competition. Get to know teams from Los Angeles, Mexico City and Chiba, Japan as they work towards the goal of taking their unique designs all the way to the highly competitive global championships. Although they are faced with overcoming challenges along the way, such as having limited resources within their community or putting everything on hold because of a world-wide pandemic, the kids persevere and learn that there is a lot more to the competition than just robots. “More Than Robots” is directed by Gillian Jacobs in her feature-length documentary directorial debut.

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My Role: Pitched the original concept to Disney and Lucasfilm, resulting in a built out creative concept that led to the formation of More Than Robots. Assisted in storyline development and production pre, during and post shoot.

Let Your Inner Elton Out for Elton John AIDS Foundation

The Rocket Fund is the Elton John AIDS Foundation’s transformative $125 million campaign to redouble the fight against AIDS everywhere. Growing levels of stigmatization, marginalization, and poverty have led to high rates of HIV and low access to healthcare. We have the chance to tackle these issues and create a brighter and more equitable future – for everyone, everywhere.

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My Role: Developed audience insights and campaign strategy for The Rocket Fund to increase fundraising and interest for HIV/AIDS among diverse communities and Let Your Inner Elton Out campaign activation for mass awareness.

Shift The Lens for J. Vineyards (Gallo Wine)

In California, only 10 percent of the state's 4,000 wineries have female head winemakers. Less than one percent of all wineries in the U.S. are owned by Black women.

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A brand founded by a female winemaker, J Vineyards & Winery aimed to start a conversation about diversity, equity and inclusion within the wine and food industry through the Shifting the Lens program: a culinary series featuring three guest chefs-in-residence to pave the way for honest conversation and more diverse representation in the wine and food industry.

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My Role: Led social impact framework and storytelling development to bring Shifting the Lens to life programmatically.

Reality Flag for Human Rights Campaign

2023 - Clio Award, Out of Home

2022 - Cannes Lions Bronze, Outdoor

2022 - AAF Mosaic Award, Advocacy

2022 - ANA Multicultural Awards, LGBTQ+

2022 - Innovation SABRE (x2)

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Shifting the Lens for J Vineyards

2023 - Sonoma County Tourism's Stars of the Industry, Innovation Award​

More Than Robots for Disney+

2022 - SXSW Film Festival world premiere

FIRST FORWARD for FIRST Robotics

2022 - Emmy Awards, Writer-short form content (nominated)

2022 - Emmy Awards, PSA campaign (nominated)

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FIRST 360 for FIRST Robotics

2020 -Hermes Creative Awards, Recruitment

2020 - Telly Awards, Immersive Reality

2020 - Telly Awards, Best Use of 360

2020 - Telly Awards, Best Science Video

2020 - Social Impact Media Awards, Best Virtual Reality (nominated)

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RISE for FIRST Robotics and Lucasfilm

2019 - Fast Company’s World Changing Ideas Awards (short-listed)

2019 - Bulldog PR Awards

2019 - Shorty Awards

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